| PUBLIC RELATIONS-
Public Relations is defined as ‘the art and science of managing communication between an organization and its key constituents to build, manage and sustain its positive image.’
The MILESTONE in PUBLIC RELATIONS-
For the first time, an Indian, namely, J. Natarajan of The Pioneer, Lucknow, was appointed as Deputy Principal Information Officer of central bureau of information. The Bureau also formulated a policy in 1938 for release of government advertisements. As of now, the functions of publicity and public relations and of broadcasting, television, advertising, films, publications etc. are looked after by professionals. After Independence (1947), the Government of India set up a full-fledged Ministry of Information and Broadcasting. This was a revolutionary measure in the reorganisation of the information and public relations setup of the Central Government. All the State Governments and Union Territories also have Departments of Information and Public Relations.
Image Building of Danapur Division
Regular publication of the Press Release about achievements of the Division vis a vis positive image building News in the major dailies.
Coordination and liaisoning with the Journalists of Electronic and Print Media.
Continues contact with Journalists and regular visit to the Press.
A system is being developed that the all departments submit their achievements directly to the PR department in every 15 days/monthly basis so that a brief Press Release could be made and published in the various newspapers for positive image building of the division.
Public Awareness
- A Banner and sticker was designed ,developed and displayed on the major stations and in the bogies of the important trains of the Division for awareness of the passengers
- Regular publishing of Ticket checking result in the News papers.
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